- Client: Joy Stowell
- Category: Web Design
- Duration: 4 Weeks
- Website Link: https://www.joystowelldesigns.com/
Project overview
Joy Stowell is a high-end interior designer known for sophisticated, artistic spaces that reflect her clients’ individuality. She needed a website that was visually stunning yet minimal—letting the photography speak for itself while providing just enough copy to guide potential clients.
We worked closely to create a Squarespace portfolio that puts Joy’s work front and center, with a seamless browsing experience and subtle animation that complements her refined aesthetic.
What we did for this project
- Custom Squarespace build using a grid-based layout
- Portfolio structure to organize and highlight diverse design projects
- Mobile optimization for image-heavy content
Keyword-optimized copy targeting Los Angeles and Beverly Hills design clientele
- Interactive transitions and smooth scrolling for elevated UX
- Performance and accessibility tuning for large-format images
Project results
The finished site is elegant and easy to navigate, helping visitors move quickly from visual inspiration to inquiry. The homepage and portfolio pages are structured to support both SEO and client conversions, while maintaining the simplicity Joy envisioned.